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H and m sweater scandal7/11/2023 ![]() Furthermore, the company was criti- cised for showing a serious lack of social aware- ness and racial sensitivity (cf. Immediately, the company was faced with an outcry on social media from celebrities, journal- ists, advocates for social justice and consumers, most of them widely criticising the advertise- ment as being racist, offensive, derogatory and negligent. In the first week of January 2018, H&M UK created a worldwide controversy by advertising a green hoodie with the slogan “Coolest Monkey in the Jungle” in its online store featured by a black boy model while a white child model was presenting an orange sweatshirt saying “Mangrove Jungle – Official Survival Expert”. Scandal of the “Coolest monkey in the jungle” hoodie advertisement H&M’s overall strategy for growth is to expend their network of physical stores – especially in emerging markets – as well as web shops in order to enhance their customer’s seamless shopping experience through modern technology, digital innovation and social media platforms.Ībbildung in dieser Leseprobe nicht enthalten It features nine clearly defined brands which ensure that H&M satisfies various customer needs and segments around the world. It’s one of the world’s leading fashion companies reaching customers across the globe with over 4’800 stores worldwide and a strong online presence. H&M is a global Swedish fashion and design apparel retailer founded in 1947. ![]() H& M Scandal: „Coolest Monkey in the Jungle“ advertisement (Bad Strategy)
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